Startups
Early-stage companies building their first repeatable way to find customers.
Lead generation for founder-led companies
Turn more website traffic into sales opportunities.
Swell helps you see which companies visit your website, reach out to the ones that fit your ideal customer, and build website content that brings more of them back.
Built for startups and small teams that are ready to grow but don’t have the time or people to run lead generation themselves.
The problem
Most of your visitors leave without a word.
You work hard to get people to your website, but only a small share ever fill out a form, book a call or reach out.
What happens to everyone else?
Swell shows you which companies are visiting and picks out the ones that fit your ideal customer. Then we help you start the conversation, and build content that keeps the right people coming back.
Who we work with
Small teams with big plans.
Swell is a hands-on growth partner for companies that need results, not another full-time hire.
Founder-led sales
Founders who are still the main salesperson and need a steady flow of good-fit conversations.
Teams under 10
Small teams at the limit of their bandwidth that need experienced help without a full-time salary.
Sites ready to grow
Businesses whose website isn’t bringing in enough of the right visitors yet, and who know it needs to.
The Swell lead generation system
One managed system, built to grow.
Instead of buying SEO from one agency, visitor tracking from another platform and outbound email from a third, you get one system designed to work together.
01Attract
Website articles, guides and landing pages bring relevant visitors to your site.
02Identify
Visitor intelligence shows which companies are researching you, and flags the ones that fit your ideal customer.
03Enrich
Company and contact research shows who’s relevant and who may be right to contact.
04Engage
Personalized email campaigns introduce your business and open the door to conversations.
05Prioritize
Weekly reporting highlights interested prospects and the opportunities worth following up.
Results you can see in weeks
Visitor identification and outreach start working with the traffic you already have, so conversations can begin soon after setup.
Growth that compounds over months
Website content builds steadily, bringing in more of your ideal customers and giving the whole system more to work with.
Services
What’s inside the system.
Website Content & SEO
Attract more of the right visitors.
AI-assisted, human-edited articles, guides and landing pages on your website, written around what your ideal customers search for in Google and AI tools.
Visitor Identification
Uncover missed opportunities.
See which companies visit your site, what they looked at and who keeps coming back. Not every visit can be identified, so we focus on the ones that match your ideal customer.
Prospect Enrichment
Turn visitor data into sales intelligence.
Company research, verified business contacts and lead scoring, organized into CRM-ready records so your team stops hunting and starts selling.
Personalized Outreach
Turn intelligence into conversations.
Tailored email campaigns sent from separate, warmed-up domains so your main domain stays protected, with an easy opt-out in every email.
Reporting & Lead Intelligence
Know where to focus each week.
Weekly hot-lead summaries and regular check-ins that show who’s interested and what to do next, without logging into five dashboards.
Strategy built in
Fractional CMO support from day one.
Every engagement starts with strategy. During onboarding we define your ideal customer, your messaging and your content plan, so everything else is aimed at the right people.
What it looks like in practice
From anonymous visit to real conversation.
Visit
An accounting firm reads two service pages on a consulting company’s website, then leaves.
Identify
Swell identifies the firm, sees it matches the ideal customer profile and notes what it showed interest in.
Enrich
We research the firm and find an appropriate business contact.
Engage
A tailored introduction goes out about a challenge firms like theirs commonly face.
An illustrative example. Results vary by industry, traffic and available data.
What makes Swell different
Lead generation that works as one.
Focused on your ideal customers
Seeing who visits is only the start. Swell picks out the visitors that match your ideal customer profile, so your time goes to prospects worth winning.
One connected strategy
Not separate services from three different vendors. One managed system designed to work together.
More value from existing traffic
Most businesses only chase more visitors. Swell also finds the opportunities already hiding in the traffic you have.
Personal, without the busywork
Automation handles repetitive research and sending. Strategy, quality control and sales conversations stay human-led.
Responsible by design
Separate sending domains, clear opt-outs in every email, and outreach that never tells someone we saw them browsing.
Built to improve over time
Content, visitor intelligence and outreach each produce insights that make the others work better.
Packages
Two ways to work together.
Both packages find the companies visiting your site and start conversations with the right ones. Growth adds the content that keeps bringing more of them back.
Pipeline
For founders who need good-fit conversations now.
What’s included
- Website visitor identification
- Ideal customer scoring and filtering
- Prospect research and verified business contacts
- Personalized cold outreach from warmed-up mailboxes
- Weekly hot-lead list
- Weekly check-in
- ICP and messaging strategy during onboarding
Growth
For teams ready to build a pipeline that compounds.
Everything in Pipeline, plus
- SEO blog articles on your website every month
- Quarterly guides and playbooks your buyers search for
- Monthly fractional CMO strategy session
- Monthly performance review
- Content plan built around your ideal customer
Plans start at $2,000/month. Month-to-month, no long-term contract.
Getting started
From first call to first conversations.
Step 1Discovery call
30 minutes to learn about your business and see if we’re a good fit.
Weeks 1–2Strategy & setup
We define your ideal customer, install visitor identification and set up mailboxes.
Weeks 2–4Warm-up
Mailboxes warm up while we write your outreach and you approve it.
Month 2 onwardLive
Outreach runs, hot-lead lists arrive weekly and we keep improving.
Our promise
More visibility. Better intelligence. Smarter outreach. Clearer next steps.
We provide the strategy, technology, content, outreach management and reporting to help you discover and engage more of the right prospects.
We don’t promise a specific number of customers, meetings or revenue. We promise a smarter, more connected way to find them.
Get in touch
Let’s find the opportunities you’re missing.
Tell us about your business and who you want to reach. We’ll follow up to set up a 30-minute discovery call and see if we’re a good fit.
morgan@swell-marketing.com